The development and maintenance of running a successful clinic requires more than just the skill of an injector- your brand, public persona and continued development plan are critical to ensure that you don’t fall foul to the “Failure of Success”.
Our aim is to work with you to ultimately increase your sales and maintain patient loyalty and retention. We will guide you on best practices for the day to day running of your clinic, coaching and developing your front of house teams, aestheticians and medical professionals in the art of the ‘soft close’, building trust with your patients and leave them not feeling taken advantage of with unnecessary procedures they simply don’t need. In doing so, we can tailor packages to each individual patient that may be scheduled in over the year, adding in maintenance options and guaranteeing recurrent revenue for the business and in the long term, a bigger spend.
As an additional benefit, we are also able to provide you with assistance on equipment purchasing, injectable products and finance options, helping you to maximise your business growth and potential.
We provide a 360-degree service that will elevate any part of your business that you feel may need an injection of spark and strategy.
An integral part of your business is understanding who and what you are. You can’t expect others to buy in to you if you don’t know this yourself!
This is one of our specialities and something that we are incredibly passionate about. We work with you on understanding where it is that you want to position yourself and will guide you on creating a memorable and successful brand and image.
- Brand guidelines
- Tone of voice
- Treatment menu
- Content – Offering – Packages – Design – Print
The key to any successful business, let alone clinic, is a strategic business development plan and one that is specialised in at SLC Consultancy.
Below is an outline of the services to be expected when opting for this service:
- Lead generation
- ‘Soft’ upselling for your team
- Key Partnership Relationships
- Strategic Partnerships (Regional)
- 1-2-1 coaching
You can not underestimate the value of a thought-out marketing plan. This is a vital part of your business plan and one not to be brushed over as ‘fluff’ or an unnecessary expense. We specialise in this field and will work with you on building a marketing plan that is individually tailored to your unique business.
The first fundamental four steps are:
There are many sectors that fall under marketing and these can be outlined as follows:
Photography • Videography • Storyboarding • Copywriting
Without a doubt, one of the smartest investments as a company that you could make. Digital Marketing is at the forefront of every successful business in what is a socially driven “online” world.
If budget is a sticking point, we are able to work with you on a budget that is comfortable for you to ensure a successful campaign and guaranteed ROI.
Business Digital Audit • Audience Acquisition • Social Media Management • Social Ads • Email Marketing • Website
Although you may have seen that we included this vital element within our Digital section- we like to make a song and dance about Social, so here we are, giving Social Media it’s very own heading!
Your social media is your digital shop front window- not only does it have to attract engagement but it must be aesthetically pleasing, and most importantly- ON BRAND!
We are able to run and manage your social media accounts, taking away the day to day stress of finding content that reflects all the of the hard work that you have put in to formulating your brand. We will provide you with a week to week social media calendar and work with you on photography/videography of your venue and menu offerings.
Whilst traditional methods of PR may seemingly be dying out, in its place we are seeing a new trend of “Digital PR”, whereas a combination of traditional meets online digital is combining.
We work with a number of specialist PR companies within the aesthetic sector and can pair you with who we feel would be your best match depending on the services required.
Another sometimes unexplored avenue for generating revenue is the hosting of profitable events. We specialise in everything from product launches, brand activations and consumer events- from concept to execution. We will work with you on identifying how an ‘in clinic’ event can help generate additional revenue, will guide and plan the day, look to source financial support from key partners and be there on the day to ensure a seamless and successful event.
We have also hosted a number of external events, from charity dinners, to intimate external product launches to full on awards dinners- whatever your requirement, we will deliver.
With over 10 years previously in the hospitality sector, we have access to preferential rates at a number of venues up and down the country, ensuring the very best, yet most cost-effective formula for your event.
Whether you are starting your business from scratch or are already running a successful clinic, there is always room for help and improvement. Operationally we are able to provide support in the following areas:
- Staff training
- Staff KPI’s
- Staff utilisation
- Room turnover
- Financial reporting
- Company Core manual and company ethos- development and training in
- Clinic signature welcome/treatments – how to set your clinic apart
- Finances – helping you secure equipment loans with industry leading providers
- Compliance/Health & Safety– Policy, Risk Assessments, Fire Risk Assessments, Asbestos/Legionella Register, Auditing, Licensing, Insurance and Claims Investigations, Accident Reporting
The Enhanced Patient Journey
When establishing the KLNIK in Cheshire, one of the absolute priorities was the patient’s experience. Combining over 10 years in hospitality and amalgamating this in to the medical field guaranteed us a patient journey like no other and one that was internationally recognised by acclaimed media outlets (such as Tatler, The Evening Standard and The Aesthetic Journal), to leading pharma companies and Global Key Partners.
From the minute the patient comes across your clinic and your services, the patient journey begins- how your staff engage with potential new clients on the phone, to their email correspondence style, to their initial welcome in to your clinic- the building blocks that we are able to put in to practice within your clinic will optimise the chances of patient loyalty and retention- create a peaceful haven for your patients, with simplistic touches ensuring a service like no other will take you from the industry standard patient journey to the Enhanced Patient Journey.
We are able to offer bespoke packages tailored to your individual needs. Whether it be a fixed term developing a specific area within your clinic or you are looking for regular support, we have you covered.
We are delighted to offer an affordable retainer package that allows us to be available to you for guidance and advice at any timehaving an independent party available only a phone call away is invaluable to the majority of our clients.
Whether it be dealing with the day to day inconveniences that inevitably arise within the clinic, to assisting and helping you purchase your next device- we will hold your hand throughout. We pride ourselves on relationship first and will fast become an extension of your business, being on hand to support you, whenever you need us.